Roasting fresh coffee daily since 1992.
In the first Sierra café on Jervois Road in 1992, 50 kilos of Sierra coffee was roasted each week in our beloved, hard-working 7-kilo Diedrich. Sierra has been roasting coffee daily ever since, and delivering a consistent blend of exceptionally good coffee served in our Sierra cafes.
Outgrowing our humble beginnings on Jervois Road and to keep up with growing demand, we set up our modern and very nice smelling roastery operations at The New Zealand Coffee Co in Newmarket. We now freshly roast over 2000 kilos of Sierra coffee every week and serve over 45,000 cups of coffee a week.
One thing that hasn't changed is the care and attention we give to each Sierra batch of coffee. And one thing we haven’t parted with is the original now decommissioned 7-kilo Diedrich that proudly stands supervising each roast, every day.