The first Sierra. Jervois Road, Ponsonby. 1992.
Perhaps not surprisingly, Sierra Coffee and Cafes began in Ponsonby in 1992. Taking pride of place front and centre in the café window, was a state-of-the-art 7-kilo Diedrich coffee roaster that roasted fresh coffee every day. Roasting fresh coffee was pioneering, a curiousity and a clever draw card.